Retro Revival: New Balance 327 in Modern Style

The running shoes of the 1970s hold an iconic place in sneaker history. Now, the New Balance 327 aims to bring back that vintage track style with a contemporary twist. This fresh lifestyle shoe pulls design inspiration from classic 70s New Balance models like the 320 and 355, merging the aesthetics of the past with the comfort needs of today. In this in-depth feature, we’ll break down the heritage behind the 327 and highlight the key technologies that make this retro runner a top contender for casual urban style.

New Balance 327
New Balance 327

The Vintage Inspiration Behind the New Balance 327

It’s impossible to discuss the 327 without looking back at the running kicks that shaped its design. In the 1970s, running shoes were just beginning to adopt new cushioning and support technologies to protect athletes from impact. New Balance was at the forefront, releasing iconic models like the 320, 355 and 420 that encapsulated the running boom era.

With their combination suede/mesh uppers, bright color pops and lightweight EVA midsoles, these vintage runners fused function and eye-catching style. They quickly gained popularity from the track to the streets as a fashionable athletic look. Channeling this rich history, the New Balance 327 carries the torch of iconic ‘70s NB style into the modern day.

Key Features and Technologies

While inspired by the past, the New Balance 327 has an array of contemporary performance features:

Suede/Mesh Upper

Shoes with suede and mesh uppers combine the soft, velvety feel of suede with the breathability and flexibility of mesh fabric. This blended upper provides comfort as well as durability for active lifestyles. The suede offers support while the mesh allows air flow to keep feet cool.

REVlite Midsole

The REVlite midsole is a lightweight foam compound designed by New Balance for cushioning and responsiveness. Using proprietary foams, REVlite midsoles are 30% lighter than standard EVA foam midsoles while still providing the same underfoot comfort. The result is a shoe that feels incredibly light yet provides the energetic ride needed for walking and running.

Rubber Outsole

The rubber outsole provides excellent traction and durability. Made from sticky rubber compounds, the outsole grips surfaces to prevent slipping. The thick rubber also protects the rest of the shoe from wear and tear during high-impact activities.

Padded Collar

The padded collar cushions and protects the ankle as the foot moves in the shoe. Made of soft, flexible materials, it prevents chafing and friction around the ankle joint. A padded collar adds comfort and support, keeping the foot stable and secure inside the footwear.

The embossed “N” logo is an iconic New Balance brand marker. Debossed into the materials, it provides a subtle designer touch to the shoe’s aesthetics. This emblematic logo represents both the company’s name and its focus on balanced footwear technologies.

Why The 327 Shines as a Lifestyle Sneaker

While designed as an homage to great running shoes of the past, the 327 truly excels as a lifestyle and casual shoe. Its vintage runner look pairs effortlessly with any casual outfit from jeans and tees to joggers or dresses. Bright colorways like Pigment/Sea Salt or Forest/Black inject bold retro flair into everyday streetwear.

Underfoot, the REVlite foam brings cloud-like cushioning for hours of comfort whether you’re strolling the city or hanging with friends. The padded collar prevents ankle irritation while the quality materials stand up to daily wear and tear. For modern urban style with heritage appeal, the 327 is hard to beat.

Versatile Performance for Casual Use

The New Balance 327 truly shines as an everyday lifestyle sneaker you can dress up or down. The retro-athletic look works across casual contexts, from running errands around town to attending classes or going out for the night. The REVlite foam midsole even provides enough responsive cushioning for light training, walking, or gym sessions.

While serious runners or athletes may want something more technical, the 327 has versatility covered for casual use. Whether you’re embracing an old-school track style or just want a comfortable, durable shoe for all-day wear, the New Balance 327 has you covered.


With its fusion of vintage runner charm and modern-day comfort, the New Balance 327 brings iconic ‘70s style into the 21st century. The suede/mesh upper and REVlite midsole deliver on both fashion and performance fronts. Bright color schemes liven up everyday looks with bold retro appeal.

For those wanting to revive the aesthetic of classic ‘70s running kicks or just searching for a stylish sneaker that can go the distance, the New Balance 327 is a lifestyle shoe not to miss. It takes the best design cues of the past and reinvents them for today. The result is a fresh, versatile sneaker with heritage vibes in every detail.

FAQ About New Balance 327

What is the upper of the New Balance 327 made from?

The New Balance 327 features a suede and engineered mesh upper for a premium retro look and enhanced breathability.

What type of cushioning does the 327 have?

It has a REVlite midsole, which provides responsive and lightweight cushioning that won’t pack out over time.

Does the New Balance 327 run true to size?

Yes, the New Balance 327 runs true to size for most feet. However, some recommend sizing up half a size if you prefer a little extra room in the toe box.

What width options are available for the 327?

The 327 comes in a wide range of width options including D – Standard for men, and B – Standard for women. Wide and extra wide widths are also available.

What are the 327 best used for?

The New Balance 327 is ideal for casual everyday wear. It works well as a lifestyle fashion sneaker that can be dressed up or down. The cushioning also makes it suitable for light training, walking, or gym use.

Wrapping Up

The New Balance 327 is a retro-inspired lifestyle sneaker that merges classic NB heritage with contemporary comfort innovations. This modern reimagining of the classic 327 running shoe from the 80s has all the stylish appeal of that era-defining kick but with updated technologies for today’s on-the-go consumer.

Where the heritage 327 used suede and mesh for lightweight breathability, the new 327 features fresh layered uppers with leather and textile accents. Underfoot, the dual-density collared foam midsole provides soft yet responsive cushioning and durability. The rubber outsole incorporates deep flex grooves for flexibility along with solid rubber lugs for traction.

Blending vintage NB spirit with modern-day function, the New Balance 327 is the perfect laidback, lifestyle sneaker. Its classic-meets-contemporary aesthetic transitions seamlessly from the streets to the cafe. So whether you’re out exploring the city or just kicking back casual-style, the NB 327 delivers timeless style and lasting comfort mile after mile.

Thanks for reading! Let us know if you have any other questions about this legendary New Balance model. As 2024 arrives, fresh fashion trends across all categories will hit the runways and streets. To get insightful coverage on the latest clothing, accessories, and style directions emerging in the year ahead, be sure to visit Kerala Time.

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